TimesPro’s PGCMM: A One-Of-A-Kind Training Programme With A Pre-Enrolment Job Offer
The increasing use of smartphones and internet penetration among its population has led to India being the fastest-growing market for internet advertising.[1] India has always had a vast media and entertainment sector, but its contours are changing owing to a rise in 4G internet connections and India’s huge chunk of young population.[2] Digital media channels are overtaking television and print media. As a result, digital marketing has emerged as a necessity for businesses to maintain their brand presence. Such a paradigm shift has led to a high demand for professionals trained in new-age media and marketing skills. Since contemporary media and marketing requires advanced skills and knowledge across diverse domains, the existing talent pool finds itself under-skilled to fulfil managerial roles in today’s media and marketing domains. The ensuing skills gap presents promising career opportunities and job growth for upskilled professionals. Most professionals, however, lack the technical expertise and the managerial competencies required for these roles. Securing a well-paying job in the media and marketing domain is even harder for freshers with no experience, who often have to settle for low wages.
Times Group’s PGCMM as a Solution
Unlike traditional media and marketing courses, the PG Certification in Media and Marketing offered by TimesPro — an ed-tech subsidiary of the Times Group — in collaboration with Bennett University as its knowledge partner, provides learners with the opportunity to acquire a wide range of skills and knowledge required to excel in their careers. TimesPro’s PG Certificate Programme in Media and Marketing is an 11-month intensive programme that aims to equip freshers with the academic framework and the practical skill sets required to navigate the tectonic shifts in the media and marketing industry. The course content is meticulously curated by industry leaders, ed-tech experts and academicians with years of experience in the media and marketing industry. It covers topics ranging from basics of management like economics, finance, communication, and leadership, to modern media and marketing skills such as storytelling, digital marketing, web design, social media, marketing analytics, and media research. The entire programme is divided into three parts, viz, management fundamentals, media fundamentals and media verticals, to guarantee sufficient focus on each concept.
To ensure effective delivery of the course material, the dynamic certificate programme in media and marketing follows a highly experiential, immersive and interactive pedagogy that features live lectures, assignments, simulations, case studies, peer learning, presentations, discussion, industry research, on-campus workshops and project work. Such a pedagogical approach ensures that learners develop a good grasp of the concepts, skills and knowledge delivered through the programme and are able to apply them in the workplace. In addition to a robust pedagogy, the programme has been developed in conjunction with Bennett University and the Times Group, making it highly industry-oriented. Furthermore, the one-week on-campus immersion module allows learners a chance to experience the world-class infrastructure and nurturing atmosphere of Bennett University and network with their peers, mentors and faculty members.
Career Trajectory with PGCMM:
The most important element that makes PGCMM stand out is the fact that it comes with a pre-enrolment offer that gives learners the opportunity to be directly inducted at the end of the programme as a media and marketing manager with The Times Group, the largest and most diversified media conglomerate in India. Working in a managerial position with such a reputed organisation can open doors to lucrative career opportunities in the future and fast-track career growth. Upskilled managers, specialists, directors, and executives in the field of media and marketing already command hefty salaries and enjoy promising job growth, according to data from Glassdoor. Association with The Times Group further enhances this. The skills and abilities gained through PGCMM coupled with the on-job experience at The Times Group are sure to assist one in elevating their career to an advanced level. As such, TimesPro’s certification in media and marketing offers young professionals and recent graduates an unparalleled opportunity to build fast-forward their careers and gain a competitive edge. The programme is a long-term career investment whose benefits compound over the progression of one’s career.
To know more: https://earlycareer.timespro.com/blog/timespros-pgcmm-a-one-of-a-kind-training-programme-with-a-pre-enrolment-job-offer/
